Vitamin Supplement. New formula. 2400 mcg/8000 IU. Essential for good vision & healthy skin. 100% free of: non-GMO; no dairy/lactose; no artificial flavors. Certified gluten-free. Smart Facts: no artificial colors; no preservatives; sourced from retinyl palmitate. Questions? Call toll free 1-888-Vitahelp (848-2435) or visit us at www.sundownnaturals.com. Non-GMO. No gluten, no wheat, no milk, no lactose, no artificial color, no artificial flavor, no artificial sweetener, no preservatives, no sugar, no starch, no yeast, no shellfish. Sodium free. (This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.) Made in the USA with select ingredients from around the world.