Arm & Hammer™ Sensitive Enamel Strengthening Fluoride Anticavity Toothpaste Frosted Mint. The standard of purity™. Rebuilds enamel surface. From the maker of Orajel™. Maximum relief without a prescription. With baking soda & fluoride. Net Wt. 4.5 oz. (127 g). Arm & Hammer™ Sensitive toothpaste, from the makers of Orajel™, provides maximum relief without a prescription in a low abrasion formula that is gentle on enamel. Baking soda cleans deep down to remove plaque, whiten teeth and neutralize breath-odor-causing compounds. Low abrasion formula effectively strengthens enamel without causing sensitivity. Indications: Arm & Hammer™ sensitive helps reduce painful sensitivity of the teeth to cold, heat, acids, sweets or contact. A decrease in sensitivity should occur within the first 2 weeks of regular brushing and improve with continued use. Fluoride cavity protection. Gentle whitening. Relief from painful tooth & nerve sensitivity. Breath freshening & deep cleaning. Uses: Aids in the prevention of dental decay. Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Made with US and foreign materials. Questions or Comments Call 1-800-786-5135 Mon. - Fri. 9am-5pm ET or visit www.myoralcare.com. ©2006 Church & Dwight Co., Inc.