New look. Salon proven to prevent frizz as well as Kerastase Oleo-Relax. Vibrant color for up to 40 washes. Natural keratin protein in hair depletes over time leaving it unmanageable, frizzy, and harder to style. This lower (vs. current Suave Professionals shampoos) sulfate, pH-balanced shampoo, formulated with Keralock Technology, gently cleanses to help keep color vibrant, infuses keratin inside the hair fiber and provides lasting smoothness. Keralock Technology infuses keratin. Color Care System contains keratin & gently cleanses for: lower sulfates (vs. current Suave Professionals shampoos); vibrant color; 48h frizz control for manageable hair. Helping America live beautifully since 1937. Questions or Comments: Visit www.suave.com or call 1-800-782-8301. Made in USA.